Effective date: 18 February 2026
1) Who we are
PickWise (“we”, “us”, “our”) operates ipickwise.com.
Email: contact@ipickwise.com.
2) What this policy explains
This Privacy Policy explains what personal data we collect, why we collect it, how we use it, who we share it with, and the choices and rights you may have under applicable data protection laws.
3) Personal data we may collect
Depending on how you use the site, we may collect:
- Contact data (when you contact us): your email address and the content of your message (and any information you choose to include).
- Usage data (site analytics): pages viewed, approximate location, device/browser information, and interactions, typically collected through cookies and similar technologies, depending on your choices.
- Technical/log data: such as IP address and basic request logs used for security, fraud prevention, and site reliability.
4) Where we get personal data from
- Directly from you (for example, when you email us).
- From your browser/device when you browse the site (including via cookies and similar technologies, depending on your consent choices).
5) How we use personal data (purposes)
We use personal data to:
- Operate, maintain, and secure the website.
- Understand how content performs and improve our guides (analytics), where applicable and subject to your cookie choices.
- Measure marketing performance and attribution (for example, understanding which pages or campaigns drive visits), where applicable and subject to your cookie choices.
- Respond to messages you send us.
6) Legal bases (high level)
We rely on different legal bases depending on the activity, including:
- Legitimate interests (for example, running and securing the website, improving content, and responding to enquiries).
- Consent (for non-essential cookies and similar technologies such as analytics and advertising/marketing tags, where required).
7) Who we share data with (categories)
We may share personal data with:
- Analytics providers (e.g., website analytics tools), where enabled and subject to your cookie choices.
- Advertising/marketing and attribution partners (e.g., advertising pixels/tags), where enabled and subject to your cookie choices.
- Hosting, security, and website service providers who help us operate the site.
8) International transfers
Some service providers may process data outside your country. Where this happens, we take steps intended to ensure appropriate safeguards are in place.
9) Retention
We keep personal data only as long as necessary for the purposes described:
- Enquiries: as long as needed to respond and for reasonable record-keeping.
- Analytics/marketing data: according to tool settings and your choices.
10) Your rights
Depending on your location and the laws that apply, you may have rights such as access, correction, deletion, restriction, objection, and data portability. Where we rely on consent (for example, for non-essential cookies), you can withdraw your consent at any time using the cookie controls.
11) Complaints
If you are unhappy with how we handle your data, you may have the right to complain to your local data protection authority.
12) Updates
We may update this Privacy Policy from time to time and will update the effective date when we do.